Digital Marketing Bootcamp Super Charges Your Digital Marketing Skills!

If you are looking to get a broader understanding of what goes on behind the scenes when it comes to online marketing, then you in the right place.

My name is Matt Da Cruz – CEO Network Empire; I would like to assist you in getting a better understanding of what we do at Network Empire & how better to do it then show you our process in broad brush strokes.

We developed the Digital Marketers Boot Camp to show you how we think about generating money & sales online. In this process, you will get to see the tools we use to build websites fast. So if you’re looking for an edge, you are in the right place.

It doesn’t matter if you are a solopreneur digital marketer, a freelancer, or work in a large digital marketing agency, Digital Marketing Bootcamp is here to help you fast track your digital marketing efforts. In the following screens, we will walk you through the process.

Join thousands of marketers just like You who have found what they need at Network Empire.

Learn how to build WordPress websites that rank. The next section is jam-packed with resources you can use today to help you get that one step closer to your target audience.

Table of Contents

What Can You Expect From Digital Marketing Bootcamp

The following Series will walk you through the basic concepts of building a website.

In the next video, we give you a quick overview of the concepts that underpin Network Empires’ digital marketing framework & Web-Ring system.

  • Digital Marketing Toolbox is the perfect framework for beginner-to-advanced looking to learn new skills or hone existing ones.
  • In this Bootcamp, we are giving you a great preview of what Network Insider Members get (click to see Insiders WorkHub). Free workshop 1-hour max. See how Digital Marketers Toolbox works live.
  • In this Bootcamp, you will cover what is essential in digital marketing. Throughout this boot camp and you will show you how to win back your valuable time.
  • It does not matter if your a beginner or advanced, you will learn how to build a website the smart way.
  • Throughout the boot camp, we will steer you to our coaches who specialize in the specific fields of digital marketing so you can customize your skill.
  • You will get see practical steps you can use & integrate into your business today at a minimal cost.
  • You will walk through the process and will see upfront on how the tools work and how to incorporate the growth framework.

Now, this is just scraping the tip of the Ice Berg. We go into a lot more detail in our member’s area. I’m 100% sure you will love what we have installed for you in this digital marketing boot camp, so let’s begin.

What Is Digital Marketing?

The whole point of digital marketing is to get more customers and grow your business, right?

There is a whole bunch of stuff you need to do to make this happen. Your goal is most probably to build a website, fix a website, increase sales, increase traffic, optimize the site, and a whole bunch of other technical stuff.

  1. Digital marketers toolbox (DMT), developed to help you look at any industry objectively, doesn’t matter what industry it is
  2. The tool does the 80% heavy lifting getting the data needed for analysis.
  3. You spend your time focusing on the critical 20%
  4. More time to pay attention to your competitor’s money phrases & discovering the niches no one is paying attention to
  5. Digital marketers toolbox helps you get the market analysis SEO data you need. You get the keywords you need; you get to see the competitor’s top backlinks and all the other core information you need
  6. No Fluff, Your SEO Intel organized and sorted for you in minutes.
  7. The Insider training gives you access to the team and how to… Don’t forget to check out the Insiders link above.

So let’s walk you through the starting points of a Digital Marketing Blueprint. It all begins with what you are selling and who you are selling the product or service too. If you don’t understand this upfront, then how can you build a website for it?

What Is A Digital Marketing Blueprint?

A digital blueprint is a focused, strategic plan aligning the business with a digital vision + infrastructure + components that all work together to deliver results. In this digital marketing boot camp you will learn a smarter way to build website based on solid marketing & business principles.

Your job is to articulate how to create value for customers, channel partners, vital internal teams, and the company’s businesses and brands. Digital Marketers Toolbox helps you by gathering Intel from the digital landscape for your marketing plan in minutes.

Can you see why it is necessary to know what you dealing with before you build a website? The digital marketing blueprint helps you dig deep into your market. Digital Marketers Toolbox gives you all your analytical data in minutes and lets you build websites in minutes if you know what you need to develop. Our frameworks give you a complete overview.

So let’s start with who you are selling too.

Digital Marketing Bootcamp Resource: Online Market Analysis Tools & Question List

Take the time to work your way through these great resources we have summarized for you to accelerate your online market analysis discovery process. It does not matter if the business is new or old. These questions and concepts always right to go through when starting a new marketing campaign.

8 Of The Top Marketing Research Questions, You Should Consider

  1. What are your biggest challenges and frustrations around (your topic)?
    (identify the fundamental problems the potential customer faces)
  2. What are these problems costing you?
    (determine whether these problems are urgent enough to prompt them to buy something)
  3. What goals do you have for (your topic) this year?
    (reveal your market’s top goals and desires)
  4. How would your customer’s life look like if they accomplish these goals?
    (tap into the deeper emotions and motivations behind their goals)
  5. If you could have any question answered about (your topic), what would it be?
    (uncover topics that you didn’t think of including in your product)
  6. If I created a product about (the problem you solve), would you be interested in buying it?
    (gauge interest in your specific idea)
  7. If I could promise (x results), how much would that be worth to you?
    (decide on a price point)
  8. How do you prefer to receive information about (your topic)? (i.e., video, audio, text)
    (find the product delivery method that works best)
When you can answer these basic questions, then you ready to start doing online market research. You ready to begin reverse-engineering the competing websites.
 
Watch Simon Sinek’s video – A brilliant Ted talk that will help you position your company better.
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Simon Says... "Start With Your Why For A Good Reason"

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Digital Marketing Boot Camp - How To Build A WordPress Website 5 Step Process
Digital Marketing Boot Camp - How To Build A WordPress Website 5 Step Process

Digital Marketers Toolbox Is Designed To Fast Track Your Competitive Analysis & Website Development Time

Digital Marketers Toolbox, designed to accelerate your competitive analysis process so you can be more productive in your digital marketing activities.

With a few clicks of a mouse, you can gather all the SEO Intel.

You need to build many websites. Here are a few examples of what one can do with digital marketers toolbox.

Check out these process done live in the Free Insiders Members webinar. You will see how digital marketers toolbox, used to build WordPress websites that rank & drive traffic.

3 Powerful methods you can use digital marketers toolbox for marketing
Learn How To Swallow Your Market Whole -> Check Out Digital Marketers Toolbox In Action Today.
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Digital Marketing Bootcamp Market Analysis Guide

What Are You Selling?

What Is Your Product Or Service?

Now that you have a good idea of what your WHY is and WHO you are selling to consider the following concepts to help better define who your audience is.

The remainder of this document is a section regarding products and services.

This section should be copied and completed for each product or service. If there are too many products/services to make this feasible, then there should be a section for each group or category of products/services.

The Product:

1) Product Name:

  1. How much does your product cost?
  2. Top 3 Competitors, Positioning, and Price (do a google search)
  3. #1 –
  4. #2 –
  5. #3 –

What does the product or service do? (elevator pitch) (i.e., What are you selling?)
Compare your price with competitors price; elaborate on the why behind any substantial price differentiation:

2)  What problem(s) does the product or service solve for customers?

  1. Benefits
  2. What benefit(s) does it give customers? (i.e., What’s in it for me?)
  3. Why should I believe you?
  4. Result:
  5. Collect Benefits Keywords:

3.  Features (consider components, qualities, technical specifications, and manufacturing process)

4.  What (if any) is the USP/positioning of product or service?

  1. What benefits differentiate the product/service from everything else on the market?
  2. Which features differentiate & make the product unique on the market?
  3. What consumer pains does this product or service solve?
  4. How?
  5. Is there an irresistible offer?
  6. Result:
  7. Collect Positioning Keywords:

5.  Find The Pain Behind Popular Questions Asked

  1. Use the keywords discovered in https://www.digitalmarketingtoolbox.app/ Questions:
  2. Products:
  3. Problems:
  4. Benefits:
  5. Features:
  6. Position:

6.  Every Question Needs A Solution

  1. Pains that need solutions:
  2. Customer Preferences
  3. Customer Caveats/distaste
  4. Questions for further reference

7.  Personify the ideal customer for this product
The purpose of this section is to draw a picture of the person that represents your target market.

Things to consider are:

  1. Age
  2. Income
  3. Gender
  4. Education
  5. Desired Lifestyle
  6. Degree of Achievement
  7. Market Life Cycle Status / Recurring Trend – If your market has a life cycle that people travel through; at what point is your target market in for this product; example – debt market: no credit; good credit; abused credit; credit repair; etc
  8. How to Create a Marketing Persona

Digital Marketing Bootcamp: Creating A Persona guide

3 Steps You Need To Consider When Creating Your Perfect Customer Persona / Avatar

Step 1:
Who Is the customer/prospect?

Step 2:
Online Research: How does the customer/prospect buy?

Step 3:

The following section is a resource to assist you in thinking from different perspectives.
You do not need to answer all the questions! Haha.

  • Demographics
  • What is your name?
  • What is your age?
  • What is your gender?
  • Where do you live?
  • What is your racial/ethnic heritage?
  • What is your annual income?
  • What is your highest level of education?
  • What is your occupation?

Back Story

  • What is your birthplace?
  • Where did you grow up?
  • Was it a rural, suburban, or urban area?
  • What kind of house did you grow up in?
  • Who raised you?
  • What did your parents (or primary caregivers) do for a living?
  • Are your parents still married?
  • Did your parents have a permissive or authoritarian parenting style?
  • Do you have any siblings?
  • What is your birth order?
  • What are your favorite childhood memories?
  • What were your favorite childhood activities?
  • What was your favorite subject in school?
  • What was your least favorite subject?
  • What grades did you get in school?
  • Do you enjoy learning new things?
  • Did you have a lot of friends, a few close friends, or no friends?
  • Did you get in trouble at school?
  • Did you attend college?
  • If so, what did you major in?
  • What college did you attend?
  • Did you enjoy your college experience?
  • What did you do after high school if you didn’t attend college?
  • What stopped you from going to college?
  • What was your first job?

Personal Life

  • What is your marital status?
  • Are you happy about your current marital status?
  • Do you have any children?
  • If so, how many and how old are they?
  • Are they boys or girls?
  • Do your children live with you?
  • If you don’t have children, do you want to have children in the future?
  • Are you likely to have children in the future?
  • Do you have any pets?
  • If yes, how many and what are they?
  • What type of housing do you currently live in?
  • Who lives in the house with you?
  • Are you happy with your current situation, or do you wish it was different?
  • How close are you to your extended family?
  • Do you currently have many friends, a few friends, or no friends at all?
  • Do you see your friends often?
  • Who are the most important people in your life?
  • Are you religious?
  • What is your political orientation?
  • Are you actively involved in politics?
  • Do you make an effort to stay fit and healthy?
  • What type of exercise do you do?

If you don’t exercise, why not?

  • Do you play any sports?
  • Do you care about your appearance?
  • What hobbies do you currently pursue?
  • What do you like to do in your free time?
  • What social groups/activities do you participate in?
  • Are you environmentally conscious?
  • What is your favorite TV show?
  • What is your favorite movie?
  • What type of music do you listen to?
  • Do you enjoy reading?
  • Are you a morning person or a night owl?
  • What do you do first thing in the morning?
  • Do you cook at home or eat out?
  • Are you a neat freak, or are you OK with messes?
  • How much time do you spend at work and at home?
  • How do you spend your weekends?
  • Where do you shop?
  • What do you read for fun?
  • Do you drink?
  • Do you smoke?
  • Do you experiment with recreational substances?
  • What do you wish was different about your weekly routine?
  • Are you tech-savvy?
  • What news sources do you read?
  • Do you enjoy traveling?
  • Do you regularly go on vacation?
  • If so, where do you go?
  • Have you ever been backpacking?
  • What is your current literacy level?
    Do you prefer baths or showers?

Career

  • What is your industry?
  • What is your job title?
  • What are your responsibilities?
  • Who do you report to?
  • What is the size of your company?
  • What skills required for your job?
  • What metrics are you responsible for/how is your job measured?
  • What does a typical workday look like?
  • What knowledge and tools do you use in your job?
  • What are your challenges at work?
  • How do you learn new information for your job?
  • How do you prefer to interact with vendors?
  • How did you arrive at your current position?
  • What is your salary?
  • Do you feel like you compensated fairly?
  • Do you like your boss?
  • Do you like your coworkers?
  • Do you like the work you assigned to?
  • What would you change about your job, if you could?
  • What does your career path look like?
  • Are you considering a career change?

What is your dream job?

  • Do you have plans to pursue your dream job?
  • What work-related associations do you participate in?
  • When do you plan to retire?

Personality

  • How would you describe your personality?
  • Are you an introvert or an extrovert?
  • Are you optimistic or pessimistic?
  • Are you more right-brained or left-brained?
  • Are you quiet or boisterous?
  • Are you practical or prone to flights of fancy?
  • Do you prefer to follow the rules or challenge boundaries?
  • Do you like to take risks or play it safe?
  • Are you an innovator, or someone who tends to go with the flow?
  • Are you flexible or rigid in your thought patterns?
  • Are you spontaneous or do you prefer pre-determined plans?
  • Are you motivated by your achievements or by what others think of your efforts?
  • How affected are you emotionally by other people’s judgments?
  • What would it take for you to deem your life a success?
  • What would make you think your life was a failure?

Web/Purchase Behavior

  • What social media sites do you use?
  • How do you use the internet to search for products or vendors?
  • Could you describe a recent purchase?
  • How do you prefer to make online payments?
  • Are you concerned about online privacy?
  • How adept are you at using technology?
  • Do you tend to embrace new technologies or prefer to stick with systems, you know?
  • Are you a fluent internet user?
  • What operating system do you use?
  • What internet browser do you use?
  • What mobile devices do you use?
  • What is your preferred search engine?
  • What is your preferred method of communication?
  • What sites do you usually shop on?
  • Do you use your cell phone to make purchases?
  • Where do you go to learn about a product or service?
  • How important is it for you to get a good deal?
  • What indulgent or luxurious purchases do you make?

Finances

  • What is your net worth?
  • Do you have debt?
  • If so, what type?
  • Do you make purchase decisions carefully, or are you loose with your money?
  • How do you feel about your current spending habits?
  • What factors drive you to make a purchase?
  • Are you the primary  breadwinner in your household?
  • Are you the financial/purchase decision-maker?

Goals, Challenges & Pain Points

  • What are your goals in life?
  • What are your career goals?
  • What do you hope to gain from using our product?
  • What accomplishments are you the proudest of?
  • What are the top three things on your bucket list?
  • What is the most frustrating part of your day?
  • What regular activities do you find stressful?
  • What makes you nervous?
  • What do you worry about?
  • What makes you feel scared?
  • What is the fastest way for someone to make you angry?
  • What is the least favorite part of your job?
  • What is the worst job you can imagine?
  • What is the worst customer service experience you’ve ever had?
  • What purchase did you most regret?

Product Insight/Objections to the Sale

  • What objections do you have for our product?
  • What factors might make you choose a competitor’s product over ours?
  • How can we help you to solve your unique challenges?
  • How does our product help you become your ideal self?
  • How do you prefer to communicate?
  • How can we meet your needs through onboarding?
  • What questions would you ask yourself before buying a product?
  • What is your number one concern when deciding whether or not to make a purchase?
  • How do you prefer to make a purchase (online, over the phone, or in-person)?
  • When making a purchase online, what is your preferred payment method?

Questions to Ask Your Marketing & Sales Teams

  • What technical and demographic information do you have about our website visitors?
  • How are you currently marketing to our target customers?
  • What marketing campaigns were the most successful?
  • What marketing campaigns were the least successful?
  • Which blog posts have received the most traffic/social shares/comments/etc.?
  • What are the most frequently asked questions on the blog or from customers?
  • Which pages on our website receive the most impressions?
  • What types of customers do you typically meet?
  • Why do different types of customers typically make a purchase?
  • What reasons do customers cite for selecting us over our competitors?
  • What are the most common objections you hear?

Ways to Find Your Audience Online

  • Why Define Your Target Audience?
  • Connect your content to your product.
  • Buy your product because of your content.
  • Ensure you are creating the right content for the right people
  • Better understand how to create content that connects benefits to the reader’s needs
  • Increase conversions (thanks to items 1 and 2)

Building Your Target Audience Definition

  • An audience definition should ideally connect these three things:
  • Your product or service
  • Your main audience demographic
  • Your content’s mission
  • “[INSERT YOUR BRAND] creates content to help and inform [INSERT DEMOGRAPHIC] so they can [INSERT ACTION] better.”

Tactics To Find Your Target Audience

  • Create Reader Personas
  • Conduct User Surveys Regularly
  • Use Google Analytics
  • Find Your Target Audience On Facebook With Facebook Insights
  • Start by visiting your Facebook page. Click the Insights tab: > Next, click People:
  • Find Your Target Audience On Twitter By Connecting To Your Twitter Followers Dashboard
  • Run An Annual Audience Survey
  • Monitor Your Social Activity
  • Monitor Your Best (And Worst) Content
  • https://analytics.google.com/analytics/web/importing/?authuser=0&utm_source&utm_medium&utm_term&utm_content&utm_campaign#importing/a12653604w67106606p69038622/%3F_.objectId%3Deu6FkC2GSyi8KxvjGCRH9Q%26_.selectedProfile%3D/
  • Ask for Audience Feedback With An Automated Email
  • Talk To Your Social Followers
  • Analyze Your Competitors’ Twitter Followers
  • Analyze Your Customer Data
  • Use Social Listening Tools
  • Use buzzsumo to get deeper insights into the content that gets shared
So from the above list, you can see there are hundreds of ways to find your audience as well as figuring out what they want.
 
So you have Looked at Your Model & started to Define who you are selling too. In the image below, you can get an overview of the stages of the digital marketing framework Network Empire has developed.
 
Part of the second step is to understand what language your audience uses to search for the solutions to the problems they have.
digital marketing blueprint framework
Digital Marketing Boot Camp - Digital Marketing Blueprint Framework Stages
Go To Next Stage:
What Is Digital Marketing?
In the next section we will discuss the starting points of
Online Market Analysis, Keyword Research & Keyword Qualification.
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