Keyword Research

Is your website contextually & thematically relevant?

Get more customers by qualifing the keywords you target
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Have you ever wondered why the traffic you get to your website does not convert? You have done keyword research in some keyword tools online. Is the traffic you get, the right audience?

Watch part 2 of this session below

Network Empires Integrated Online Market Analysis & Keyword Research Tools Is Not Like Other Keyword Research Tools

Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines.

Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools like digital marketers toolbox aid the process, which offers a thesaurus and alternative keyword suggestions.

Digital Marketers toolbox takes this process even further, doing additional tasks automatically for you to speed up the process.

How To Do Keyword Research for SEO: Everything You Need to Know About Keywords

The way the search engines use keywords has changed for the last few years. In part two of this keyword research & online market analysis session, we go over how we look at keyword research at Network Empire. Our processes form part of a stackable system, and by the time you finish this session, you will see how we do it.

Our goal is to simplify the keyword research process and help you have a better understanding of how to do keyword research for your website in a smarter way.

We cover keyword qualification method, keyword research & online market analysis in this detailed presentation. Learn how to think correctly about keyword selection.

Take 17 minutes and get to grips with keyword research. The keyword qualification process will help you with identifying markets using the online market analysis in digital marketers toolbox.

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Now that you understand how to use keywords to your advantage with the keyword qualification method.

It makes sense that Search Engines have been changing the way they look and consider the keywords used in the meta & heading tags (H1,H2,H3…).

You are now ready to start segmenting your market to find the traffic that qualifies to buy your product or service.

Online Market Analysis

The very first task you have is to adjust the way you think about keyword research.

I can bet that 90% of the folk coming online today have not figured out why keyword research is necessary but incomplete. Online Market Analysis helps you zoom in and focus on where the money & traffic is online across the market.

So if you want your business to succeed – qualify your traffic and design content that provides the solution to their (audience) pain. Find the places your competitors are not looking for traffic.

Keyword Research 1

How To Create Topical & Contextual Relevance

Keyword Qualification Method Explained

Keyword optimization or keyword research is the process of researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to your website.

The Keyword Qualification Method is a critical step in the initial stages of search engine marketing, for both paid and organic search. If you do a bad job at choosing your target keywords, all your efforts that will follow will not be focused and will need to be optimized later.

Getting keyword research right makes a huge difference, especially in time and labor spent on developing the campaigns. Digital Marketers Toolbox makes keyword research more manageable.

Keyword Qualification Method: (1) Descriptor

Keyword Qualification Method: (2) Type

Keyword Qualification Method: (3) Buyers Intent

Keyword Qualification Method: (4) Localization

Why Conduct Market Research?

The goal of doing online market research or analysis is to equip yourself with the information you need to make informed business decisions about start-up, innovation & growth.

Many times markets are very competitive, and you need to look at how you can get traffic without ranking just web pages. Digital Marketers Toolbox helps you quickly identify and discover who dominates your market and what pages drive the competitor’s business. Get insights to make better decisions where you will spend your hard-earned money.

Online Market Research With Digital Marketers Toolbox Can Help You:

  1. Understand your customers and their preferences
  2. Profile your customers (location, age, gender, income level, etc.)
  3. Create more effective marketing campaigns
  4. Find the best business location
  5. Identify opportunities to grow and increase profits
  6. Recognize changes in demand
  7. Offer new products or services for the new demand
  8. Find new markets within and outside of a country
  9. Recognize and plan for industry and economic shifts
  10. Shift inventory, price and staff levels as needed
  11. Monitor the competition in your market
  12. Identify competitors
  13. Get information on how your competitors operate
  14. Learn how customers compare you with your competitors
  15. Mitigate risk in your business decisions
  16. Use information, not just intuition, to drive your business decisions

When to conduct market research?

Market research, widely viewed as a component of the planning stage of a business. Indeed, online market research is critical for new start-ups and should be a vital element of any entrepreneur’s digital marketing business plan. Market research data feeds into several areas of the business plan, contributing to sections on:

  • Determining the sales potential of your products and services
  • Identifying the demographic characteristics of your customers
  • Selecting the appropriate business location
  • Setting the price for your products and services
  • Attracting customers to your business
  • Establishing your company image
  • Setting prices for your products and services
  • Ensuring advertising is on target
  • Selling to customers and earning repeat business

Competitive Online Market Research/Analysis Method

In this session, you will see how easy it is to get to find what pages drive traffic to a business. Digital Marketer’s Toolbox “Rips The Pants Off Your Competitor’s – Revealing The Crown Jewels”

Local SEO Research Method

In this session, you will see how easy it is to understand what is going on in the local business environment. Pay close attention as you will pick up on a few tricks many don’t consider.

Affiliate Keyword Research Method

Many folks ask us how to do affiliate marketing. In this session of 15 minutes, we walk you through how you can find a product to sell. Then we walk you through how to use the digital marketer’s toolbox to crush that market.

"Professionals Create - Amateurs Compete"

Digital Marketers Toolbox focuses on the digital landscape and, more importantly, the traffic. The tool allows you to design website networks in a fraction of the time. No matter how you come at a market. Digital Marketr’s Toolbox can lighten your workload giving you the Intel You Need to make smarter decisions.

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