Market Intelligence

What is Digital Marketing?

Digital marketing is an exercise where you make smart decisions online. Your goal is to discover what marketing effort will yield the best return.

SMART Businesses leverage online market analysis to create digital assets or channels on search engines, social media, email, and other websites to connect with prospective customers.

Digital Marketers Toolbox makes this process more straightforward to do in a fraction of the time. In this session, you will learn about the framework we use to build our website networks.

digital marketing blueprint framework
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Understanding Your Audience Is The First Step To Success

Digital Marketing Basics

Table of Contents

Digital marketing isn’t magic, and you don’t require to be a computer system whiz to be great at it. If you provide a service or product that the market desires, you can successfully market them in digital channels utilizing the techniques taught at Network Empire.
 
Building your brand takes time, and you need to keep working at using creative ways to get more traffic and exposure online. From what you have seen briefly in these two sessions are the concepts that underpin everything in Digital Marketers Toolbox.
 
The system, designed to help SEO’s & web developers build better websites that rank and give them the Intel they need to make better decisions.

“Digital Marketing May Seem Complex. 

Digital Marketers Toolbox Takes The Complexity Away For You”

It is good to list the features and benefits that are unique about your product or service. Knowing the USP will help you identify the differences between what you offer and your competitors.

Knowing who the players in the field are essential when you start doing digital marketing because it helps you discover firstly find the gap in the market where your opportunity lies. You also begin to uncover the keyword themes & market segments that need to be investigated, to figure out where and how the money flows in the market.

    • What emotional need is being met explicitly by your product or service?
    • Identify aspects of your product or service that your competitors cannot imitate
    • Create phrases about your unique product or service that are short, clear, and concise
    • Answering your customer’s primary question: “What’s in it for me?”
    • Make a list of what you know about your target audience
    • Make a list of all the needs that your product or service could meet – these attributes are all potential USPs for your business
    • Screen these USPs against trends and competitors
      • Now remove the USPs that are already being well met by competitors
      • Don’t forget that your USP is a unique selling proposition, so you are looking for a gap in the market
    • Match each USP against what you and your business are especially good at, and how you want to be seen
    • Conduct short interviews with about ten people in your target market to choose the strongest USP for your business
    • Double-check that you have the right USP
      • Does it convey one substantial benefit?
      • Is it memorable?
      • Is it clear who the brand is targeting from the USP?
      • Can you deliver what it promises?
      • Is it unique – or could a competitor claim the same thing?
    • Use this positioning to develop your business and your marketing strategy
    • Evaluate your activities using your USP as a benchmark
    • Monitor trends and new competitors that could affect how customers see your USP

These are all crucial factors to take into account

Learn How To Do Proper Keyword Research
You will also learn about the Keyword Qualification Method, Keyword Research & Online Market Analysis methods .
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Customers testimonials

“I attended a Network Empire personal training Certification Event. Immediately after I returned home, I closed a 5 figure online marketing contract that I never thought I could land before. What’s more is Network Empire tools really enabled me to present data to my client in a way that rendered everyone else obsolete. No other consultant or SEO firm they had previously spoken to even came close to the insight and capabilities we provided for this client. We left with a check during the first meeting. It was pretty emotional for the whole team . . .”
Amanda LeeCEO
“The best part of Network Empire for me is the fact that ranking a website becomes a systematized process with very little guessing involved. Instead of ” hoping” for results – Network Empire Framework systematizes the approach and will lay out the best site structure and promotion required”
Adam CheisGraphic Designer
We just sold a second 10K research project so needless to say the new Digital Marketers Toolbox is really starting to make a big difference in my business. Thanks for the new content generation app. it works great and saves lots of time and thanks for this kick ass tool my friend!
Melisa PomeroSupport
I scoured the web for free SEO project management tools but nothing compares to Network Empires Digital Marketers toolbox. There are a bunch of web 2.0 project management tools that do similar things but nothing integrates all the required data, which leaves a lot of input to be done. And as I said I will definitely be doing a review and I’m already referring you guys and just uber excited about this either way!
Tommy LeeUI / UX Designer
Matt . . . the first site I worked on with website silo architecture my site shot to the first and second page for almost all of my keywords with only like 500 backlinks!
Monika OlsManager
“I pursued these guys in order to “connect-all-the-dots” with search engine optimization but they taught me SO much more! I did not realize I was going to be shown how to put together an entire “Online Empire” from start to finish. I could even use these methods to build a sustainable online empire for a big corporation . . . it is truly mind blowing.”
Kelly BroderickBusiness owner
“I have been searching for these guys (The Network Empire Team) for the last ten years!
Lisa ReidCertified Advisor
Online business requires an established flight plan, and if you have one you will succeed. I really want all of my marketing team members to have access to all of these courses and software systems”
Steve Melton -Former Airline Pilot Certified Advisor
I want to sincerely thank you for taking time with me on the phone today. I had no idea how powerful Network Empire Framework really was until you walked me through it
Joel TSEO
Dear Network Empire Team, There is no other training material in the world like yours, and it feels like I have received a Masters Degree in online marketing, technical SEO and advanced market research- all at the same time. I cannot thank you enough.
Debbie Ongley
I really think you should contemplate taking network Empire off the market, especially your tools. It should only be used as a back-end private system to suck all of the cash out of online markets and niches.
Vincent TDigital Marketer
Matt Da Cruz is a genius that not only exists on the cutting edge … he’s the sharpener that makes the cutting edge more efficient.
James Grayston
Network Empire is not a keyword research tool, and it is not merely a better way to design websites using automated Website Silo Architecture - it is a total catalyst for complete business growth and transformation.
Donald Salzberg
The best part of Network Empire Framework for me is the fact that ranking a website becomes a systematized process with very little guessing involved. Instead of ” hoping” for results – Digital marketer's toolbox systematizes the approach and will lay out the best site structure and promotion required
Michael Kane
Dear Matt, I am beginning to see what your team have been trying to tell us about the incredible power and high cash value of a mere report from Digital Marketer's toolbox that includes TLKT and Krakken data. Our company smallest online market and keyword report cost $2,500 at the current time I have 8 projects in the Q - and most of these projects are priced much higher than this...
Joel Trujillo
I have only been using DMT for a couple of months, and I am already ranked number one for a very competitive keyword term. I directly credit your technology for making this possible.
JTUSA
Dear team, I want to thank you for the information that you provided in your live Webinar - I have had to rethink several steps in my sales funnel, but when I fixed these leaks, we had an increase of conversion of over 200%!
Samuel Mcarthy
Hi Matt, I have been hearing about Website Silo Architecture for years from all kinds of people, but now I know where the original ideas came from. I found some of your old “basement lecture” videos online and they were made long before any of these other courses and tools. Now I really get how all of these things connect! Thank You
Frank Frazier
All bullshit aside Network Empire, Digital Marketers Toolbox and your process have been feeding my family for the last 2 years. In the current state of the world economy, that means a lot to us. Thank you Matt I really mean that… By the way that testimonial is a 100% true story.
JT
The Network Empire Team has mentored me in internet marketing and the use of the proprietary theme analysis / vertical market analysis research tool – “The Tool-set / dmt” is so advanced in both it’s concept and execution that in my opinion it’s impact on the internet marketing industry will rapidly see it become the de facto resource for business’s wishing to dominate their market, via both the existing and nascent channels emerging on the internet.
Paul Reeves
I want to thank you for your valuable time. We seldom attend Webinars due to time constraints, and we would not have invited you to this one unless you were walking away with information and insights we do not believe you can get anywhere else.
Nate