Digital Marketers Toolbox Offers Digital Marketing Pros A Systematic Way To Dominate Their Market
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“Digital Marketing May Seem Complex.
Digital Marketers Toolbox Takes The Complexity Away For You”
Why Must You Identify Your Unique Selling Proposition (USP) Before Doing Any Marketing Campaign?
It is good to list the features and benefits that are unique about your product or service. Knowing the USP will help you identify the differences between what you offer and your competitors.
Knowing who the players in the field are essential when you start doing digital marketing because it helps you discover firstly find the gap in the market where your opportunity lies. You also begin to uncover the keyword themes & market segments that need to be investigated, to figure out where and how the money flows in the market.
- What emotional need is being met explicitly by your product or service?
- Identify aspects of your product or service that your competitors cannot imitate
- Create phrases about your unique product or service that are short, clear, and concise
- Answering your customer’s primary question: “What’s in it for me?”
- Make a list of what you know about your target audience
- Make a list of all the needs that your product or service could meet – these attributes are all potential USPs for your business
- Screen these USPs against trends and competitors
- Now remove the USPs that are already being well met by competitors
- Don’t forget that your USP is a unique selling proposition, so you are looking for a gap in the market
- Match each USP against what you and your business are especially good at, and how you want to be seen
- Conduct short interviews with about ten people in your target market to choose the strongest USP for your business
- Double-check that you have the right USP
- Does it convey one substantial benefit?
- Is it memorable?
- Is it clear who the brand is targeting from the USP?
- Can you deliver what it promises?
- Is it unique – or could a competitor claim the same thing?
- Use this positioning to develop your business and your marketing strategy
- Evaluate your activities using your USP as a benchmark
- Monitor trends and new competitors that could affect how customers see your USP
These are all crucial factors to take into account
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